Vickie Helm and special guest DP Knudten, the Chief Collaborator at COLLABORATOR Creative explore the importance and depth of personal branding.
DP’s worked on some of the biggest #brands in the business including Coca-Cola®, The Athlete’s Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI.
4:44 Know who you are so you can be it
9:19 Not all audiences want the truth
21:32 Brands Say, Cultures Do!
2:52 Why do we need personal branding?
14:53 Finding Audience Brand Alignment
31:43 Key 3 for Building Your Personal Brand
41:46 Are you a powerful team player that is invisible
43:07 EX years-you're experienced, have expertise, are expensive = expendable
He is the #author of #NONFICTIONBRAND
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